Matt Murphy

Driven by the focus and purpose of guiding, supporting and advising business owners to achieve their goals and aspirations

Matt has had an extensive career in business experiencing every aspect from start up to sale, from private company to listed public company. Matt, a Chartered Accountant, has advised thousands of businesses as CFO, Mentor and Advisor. At heart he is an educator, always loving to teach business owners a better way to make their businesses thrive and their life easier, as demonstrated in his book, Dream to Realisation – The Business Owners Journey and his Podcast series – The Spirit of Business.

Matt created and built a unique Accounting & Advisory firm MPR Group that supported business owners in every aspect of growth, and through a merger with the ASX listed national advisory firm, Prime Financial Group Ltd, realised the goal of creating a venture capital fund and a corporate advisory arm to further assist business owners to realise their business value. Matt led Prime’s Accounting & Business Advisory division as the Managing Direction and is now Executive Director of Prime Financial Group.

With a desire to support Small Businesses in Australia, Matt was a member of the Victorian Government Small Business Ministerial Council advising the Small Business Minister.

Matt continues to lead, guide and support businesses as a Director of Victorian Leaders & NSW Leaders.

The single most important lesson as a business owner is understanding yourself, knowing your "why" and what drives you. This clarity is a powerful motivator, giving purpose to your efforts and guiding your decisions. My "why" is to inspire business owners to reconnect with the reasons they started their journey, reignite their passion, and turn their vision into reality. By aligning with your purpose, we can work together to overcome challenges, seize opportunities, and realise the dreams that inspired you to take the leap into business ownership.

We believe that innovation-led businesses driven by entrepreneurs are essential to sustaining and advancing Australia’s economic success, ensuring our "lucky country" status endures. With over 20 years of experience working with businesses, I’ve seen firsthand the transformative impact of entrepreneurial vision. My passion lies in supporting these innovators to thrive, helping them navigate and build businesses that shape the future of our economy.

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